Companies invest an average of €2.5 million annually in B2B marketing. Despite this significant expenditure, many are facing considerable challenges. According to a blog article by iBusiness, a recent study by LinkedIn and OMD e2b, which surveyed 500 decision-makers in B2B marketing, shows that a lack of target group knowledge, insufficient data use and a lack of success measurement are the biggest stumbling blocks. What steps can you take to overcome these challenges?
Challenges in B2B marketing
Lack of knowledge about the target groups
- 83% of companies are dissatisfied with the available target group data.
- 39% do not know how the decision-making process of their target groups looks like.
- 38% have no clear information about the touchpoints where they can reach their target group.
Insufficient data usage
- Only 15% of companies base their media decisions on solid data.
- Media planning is often based on experience (45%) and internal guidelines (40%).
Lack of performance measurement and KPIs
- Only 23% are satisfied with their marketing strategy.
- 26% do not check the performance of their creatives before the campaign starts.
- Only one in three companies has a clearly defined KPI framework for measuring and optimising their marketing activities.
Low satisfaction with creatives
- Only 22% are satisfied with the design of their creatives.
- Many companies miss out on potential because advertising material is often not checked before the start of the campaign.
Solutions that we at Mayoris can offer you
Target group analysis and segmentation
We provide comprehensive tools and proven methods for accurately identifying and analysing target groups. These innovative approaches not only improve your knowledge of your target groups, but also optimise the way you address them. With our help, you can better understand your target groups’ decision-making processes and be present at the right touchpoints in a targeted manner. This enables you to develop tailored marketing strategies that are aligned with the specific needs and preferences of your target groups. This allows you to build long-term relationships and significantly increase the success of your campaigns.
Effective data management and utilisation
To make informed decisions, you need a solid database that is not only accurate but also comprehensive. We help you to collect data in a meaningful way and integrate it into your marketing strategies to significantly increase efficiency. We support you in selecting the relevant data sources and implementing analysis tools that provide you with valuable insights. By using this data, you can better respond to the needs of your target group, recognise trends at an early stage and carry out personalised marketing campaigns that effectively address your target group. This not only increases customer satisfaction, but also your conversion rates and total revenue.
Development of personalised content strategies
With email marketing used by an impressive 74% of B2B companies, we provide you with comprehensive support in creating relevant and personalised content. This content is specifically tailored to the needs and interests of your target groups to achieve a higher engagement rate and better conversion figures. Through targeted addressing and tailored campaigns, we help you to establish a strong connection with your customers and maintain long-term relationships.
Marketing automationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... for optimised processes
Our marketing automationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... solutions help you to effectively automate and optimise your processes. This is especially important in the areas of lead generation and nurturing, but also throughout the entire customer lifecycle. By using our solutions, you can not only increase the efficiency of your marketing, but also create personalised experiences for your customers that lead to higher conversion rates and stronger customer loyalty. Let us work together to take your marketing strategy to the next level!
Performance measurement and KPI tracking
How can you accurately measure your marketing activities? We can help you define clear KPIs and link them to your business strategies. Tools such as Salesforce Sales and Service Cloud, Salesforce Marketing CloudEine Marketing Cloud Technologie umfasst verschiedene Module für die aktive Bewirtschaftung und Dialogführung von Kunden über eine digitale Marketing Plattform, welche selbst als SaaS-Dienstleistung - also über das Internet und nicht proprietär im eigenen... and Tableau enable you to make informed, data-driven decisions.
Training and workshops for B2B marketing teams
Through training and workshops, we ensure that your marketing teams are familiar with the latest trends and best practices, which can significantly increase satisfaction with your marketing strategy.
Conclusion
B2B companies face significant challenges in designing effective marketing strategies. Our customised solutions help you to improve your knowledge of target groups, use data effectively, create personalised content and comprehensively measure your marketing activities. These approaches enable you to increase your marketing effectiveness and ensure long-term success.
Find out how we can help your B2B company to achieve marketing success and increase ROI. Contact us today for a personal consultation!