Data Driven Personalization

You want to greatly increase individualization and thus relevance in digital communication? We analyze your customer data and build the digital routes to do so.

Touch points for the personalization of customer communication exist at many points in the customer lifecycle, from A like registration to download a whitepaper for lead generation, to Z like zero activity of the customer for suitable winback measures. Use cases can be identified and tested via owned data as part of the first party dataDie Zusammenführung der sogenannten «owned data» ist die Voraussetzung für die weitere Verwendung der Daten. Dazu gehören wesentlich, aber nicht abschliessend: Kontaktdaten aus einem CRM oder auch nur aus einem eShop oder ERP. Aus dem ERP... strategy. Are the segments large enough and relevant enough to target in a personalized way? Think “Recency Frequency Monetary” (RFM) analysis for building interesting audiences. How can you use your “personas” for selections? We can help you with that.

For targeted personalization, we apply our Marketing AutomationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... framework. Its components are essential for you to achieve sustainable success with your strategy.

Your tech stack includes data analysis softwareA prerequisite for the intelligent use of a company's own customer data is its central storage on a Customer Data Platform CDP. For what purpose is customer data analyzed? Many companies have long wanted to clarify certain questions from the combination of... such as Apteco and campaign tools from Salesforce, Elaine or Selligent so that you can map and create use cases in a marketing cloudEine Marketing Cloud Technologie umfasst verschiedene Module für die aktive Bewirtschaftung und Dialogführung von Kunden über eine digitale Marketing Plattform, welche selbst als SaaS-Dienstleistung - also über das Internet und nicht proprietär im eigenen....

Data Driven Personalization - Mayoris AG
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