Sunset campaign: optimised list hygiene in email marketing - 24. May 2024

Email list hygiene is a crucial factor for the success of your marketing campaigns. A sunset campaign helps you to weed out inactive recipients and improve the quality of your email lists. This leads to better delivery rates, a stronger sender reputation and a higher ROI.

In this white paper, we show you:

  • The importance of email list hygiene and its benefits
  • When a company should act at the latest
  • The dangers that can arise without a sunset campaign
  • The advantages of a sunset campaign
  • How to set up a sunset campaign

Discover the advantages of a well-maintained email list and optimise your marketing strategy with an effective sunset campaign. Our free white paper shows you how to improve the performance of your email campaigns in the long term.

Find out more in our free whitepaper (german) →

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