ELAINE

ELAINE, the marketing automationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... platform, enables a completely new way of engaging with customers across all channels through its innovative, personalised and automated approach. This advanced technology enables companies to not only increase customer loyalty and minimise acquisition costs, but also to optimise their entire marketing process. The platform also delivers a superior customer experience, which is essential for success in today’s fast-paced marketplace. Thanks to a powerful mailing engine, ELAINE can also be used as a transactional mailing software.

Mayoris’ technological agility, supported by the use of API interfaces, enables rapid adaptation to changing customer requirements. This flexibility is particularly valuable when creating complex customised templates specifically designed for multi-brand and multi-language configurations within ELAINE. This enables Mayoris’ clients to standardise and optimise their marketing strategies across different brands and language regions.

ELAINE includes advanced features such as AI-driven multivariate testing and the integration of interactive email solutions. These tools enable companies to differentiate and grow in a highly competitive market.

Since 2013, Mayoris has been working closely with ELAINE technologies to distribute and implement their award-winning software internationally. A key advantage of this collaboration is that ELAINE is hosted on Swiss servers. This local data storage is not only DSG compliant under Swiss law, but also meets the high security standards required by the financial industry. Hosting in Switzerland also enables fast data processing and guarantees high service availability. These aspects are particularly important for companies that value reliability and security.