Selligent Marketing CloudEine Marketing Cloud Technologie umfasst verschiedene Module für die aktive Bewirtschaftung und Dialogführung von Kunden über eine digitale Marketing Plattform, welche selbst als SaaS-Dienstleistung - also über das Internet und nicht proprietär im eigenen... is a modular and workflow-based platform for email and omnichannel marketing. The partnership with Selligent has been in place since 2016.
With this software, transaction and behavioral data from various digital channels can be tracked and evaluated. Thanks to extended data analyses, target group segmentations and targeting measures are carried out. Campaign control enables playout not only via the e-mail channel, but also the connection of other channels, both online and offline.
The application and data hosting is located in Brussels and complies with the highest EU security standards and EU data protectionIt is not enough for companies to aggregate your users' data. They must also obtain permission to use this data at the same time. They must obtain an overview of whether and for what purpose they may actively use this personal data or use it for advertising... legislation. Selligent is ISO certified for optimal data protectionIt is not enough for companies to aggregate your users' data. They must also obtain permission to use this data at the same time. They must obtain an overview of whether and for what purpose they may actively use this personal data or use it for advertising....
Mayoris has 4 specialists who can implement the Selligent technology, develop strategies and implement marketing automationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... campaigns according to customer requirements.
What advantages do we offer you?
- For marketing automationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... and omnichannel applications
- Data integration against data silos
- Flexible data architecture
- Brings together data from all channels
- “Universal customer data” as a basis for segmentation
- Campaign control for omnichannel targeting and cadence management
- Open platform for out-of-the-box connectors
- Email software with drag & drop functions
- AI functionalities enable website and email personalization
- “Live content” ingest
- App push
- Engagement tool
- Personalize web pages
- Implementation and support by Mayoris
- Hosting in the EU
- Active partnership with Selligent since 2016
- 4 specialists from Mayoris work with Selligent