An insight into the exciting results of GMX’s analysis of email consumption in the German-speaking Swiss market.
The market shares of email providers are distributed as follows:
- Gmail: 31%
- GMX und Bluewin: each 17%
- Microsoft: 15%
Email communication in the purchasing process, communication with authorities, education and private email are the main use cases.
The relevance of email is increasing most among 14-19 year olds.
41% of newsletter recipients have made a purchase from a newsletter. Three reasons: discounts, artificial scarcity, convenience.