Marketing AutomationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... is not just software!
More and more companies are looking into Marketing Automation, Mayoris has actively participated in this research report that shows what companies are aiming for, what use cases they are primarily implementing, what data you are using and how you are using it, what obstacles are in their way and what technologies they are working with. The survey was open from August to November 2021. Over 460 participants took part. Predominantly B2B companies responded from the “Technology and Services” industries. The findings apply to anyone venturing into this discipline in the future and realize: Marketing AutomationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... is not just software!
The second edition of the report was released on February 9, 2022. Many companies have arrived at this framework and are applying it consistently. The report shows with which success and which setbacks they are on their way, as well as the next expansion steps. Automation means change and rethinking of manual habits and analog processes. Specialized teams and changed organizational cultures are required. Budgets must be sustainably spoken. Lead generation and nurturing are the focus for marketing and sales, but other dialog points in the customer journey and data-based personalization are increasingly occupied.
Regarding the marketing automationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... framework: It must be aligned with the overall strategy of the company; needs concrete objectives over several years; lives from concrete, from simple to more extensive use cases, which are presented in detailed workflows; uses multiple data sources as a basis for target group definition where possible, controls different output channels; can produce content centrally, but can play it out in a channel-specific manner; and uses scalable technology. Without interdisciplinary teams that rethink and redefine processes, including the involvement of the in-house lawyer who is responsible for data protectionIt is not enough for companies to aggregate your users' data. They must also obtain permission to use this data at the same time. They must obtain an overview of whether and for what purpose they may actively use this personal data or use it for advertising... regulations, automated and personalized dialog marketing will not work.
ZHAW Marketing AutomationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... Report 2022
The insights apply to all who venture into this discipline in the future and realize: Marketing AutomationMarketing Automation ist ein Framework bestehende aus Strategie (First Party Data und Marketing), Use Cases und Prozessen, Daten bzw. Customer Data Platform, Technologien, Inhalten, Organisation und Skills sowie dem Rechtsrahmen bzw. dem Consent Management.... is not just software!