With interactive e-mails, workflows that would otherwise take place on a landing page or in an online store are mapped directly in the e-mail. The user acts in the e-mail. Media breaks are eliminated.
The unity of the medium and user-friendliness promote dialog and engagement and increase conversion; costs can be reduced due to the lack of a landing page.
In the checklist, we present eleven use cases for interactive e-mails in e-mail marketing. Get inspired by interactivity and try out the cases for yourself right away.