E-mail marketing is address generation and permission marketing. Therefore, every e-mail dialog begins with the registration and consent of the user, the “Opt In”. The more people who have agreed to be addressed by e-mail, the greater the leverage for all future dialog measures. In particular, it is at your own touchpoints with the potential target group that you should consistently generate addresses and obtain opt-ins.
We have summarized how this works in this checklist and present 23 tips for lead generation. In our white paper, you can find out how to arouse interest among users in general and which ideas can be used to generate opt-ins at a wide variety of touchpoints, from your own website to mobile and offline touchpoints.